Atopic dermatitis (AD) is a chronic, inflammatory skin disease.
Only by looking beneath the surface can we start to truly understand it.
Looks can be deceiving
Current evidence suggests that in AD, non-lesional, or normal-looking atopic skin isn’t ‘normal’ skin.1,2
Underlying inflammation and an endless cycle of itching and lesions
Looking beyond episodic control
A patient’s burden on all aspects of life
Every day can be a challenge with AD, as it has been shown to have a negative impact on quality of life.7,8
AD can affect people every day. So this year, for the first ever AD day, we want to highlight the reality of all the days that AD has taken from people and to show those with AD that this day is for them.
Watch or share and we’ll donate!
Help raise awareness about AD and support those who live with the condition every day. Simply watch or share this AD Day video through Facebook or Twitter and Sanofi and Regeneron will donate $1 to the International Alliance of Dermatology Patient Organisations.